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VALSPAR
Color is... poetic.
Valspar will play with color's poetry by releasing a limited edition magnetic poetry pack using the names of Valspar colors so that color enthusiasts everywhere may decorate their fridges in vibrant poetry.
Valspar will create digital billboards that match the colors of the current sky with a poem made from Valspar color names.
For the tech-savvy chromatophile, Valspar will launch an Instagram filter that detects the Valspar colors in users' photos. With a selection of the Valspar colors, our modern poets will create vibrant poems based on some of their loveliest moments.
ART DIRECTOR: VIVIAN SPENCER
COPYWRITER: VIVIAN SPENCER
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