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SHEAMOISTURE
Best from 330
Instructor: Andy Lagenour
CONSUMER INSIGHT
Curly girls who are new to hair care are intimidated by the vast variety of products and methods used in the curly hair community for each different type of textured hair.
CREATIVE STRATEGY
Connect curly girls with informative resources and personalized SheaMoisture products to help them learn to take care of their unique hair.
We will create murals in places where trees, bushes , or vines have grown to look like curly hair. The murals will feature a QR code that directs viewers with hair curl patterns like the mural's to SheaMoisture's website. The website features collections of curly hair products tailored to specific curl types.
COPYWRITER: MADISON MCVEY & VIVIAN SPENCER
ART DIRECTOR: MADISON MCVEY & VIVIAN SPENCER
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